May 16, 2019
Dubbed the "Sexiest Doctor Alive" by People Magazine, YouTube star and family medicine physician Dr. Mikhail Varshavski, better known as Dr. Mike, has taken to YouTube to dish out advice on health and debunk medical myths.
One of his recent YouTube videos put telemedicine under a microscope. In particular, it zeroed in on a study published by the Journal of Pediatrics, which found children using...
February 28, 2017
The power of social media for spreading information, creating community and growing business is undeniable, and it has also proven to be a valuable tool in healthcare in instances like sharing resources between research organizations, taking a pulse on consumers’ experiences with a new device, or recruiting participants for a clinical trial.
But how do healthcare practitioners approach the...
March 2, 2015
Going "beyond the pill" doesn't just mean devising new digital technologies to market a drug or promote medication adherence with software tools. Sometimes it means engaging patients in their patient journey long before a drug enters into the equation -- and hoping it pays dividends later on.
Jeremy Shepler, senior director of diabetes marketing at Novo Nordisk, spoke at the ePharma Summit last...
October 24, 2013
Leslie Saxon, executive director of the Center for Body Computing at the University of Southern California, says there's no better connected device on which to reach an audience than a mobile phone. And on that mobile phone, go to where the consumer is -- social media. At the Partners Healthcare Connected Health Symposium in Boston, Saxon highlighted four key ways that her team is reaching out...